Search Engine Optimization of your site

Getting a website for your business is a necessity in today’s fast paced marketplace, but staying ahead of the competition and making your website work for you is also critical and can be a major challenge for any company.

Receiving internet traffic from search engines is one of the most important website issues for a business to address, yet it is very difficult to achieve and maintain. Claims in the search engine optimization industry vary greatly and some claims are not only false, but can actually get your site banned from some search engines.

The truth is, search engines are continually changing the ways they find and rank information in web pages. Understanding how search engines work and keeping up with these changes is critical to any long-term web marketing strategy.

Search Engine Optimization has never been an exact science with steadfast rules to follow and it doesn’t come with an on/off switch. It requires a commitment to building a website full of quality information with the ability to adapt to the ever changing landscape of search engines.

In the simplest terms, the way to get traffic to your site is to accomplish three things.

• Get your website listed in search engines.
• Have links from other websites to yours.
• Have your site listed in search directories.

Maximizing your search engine rankings includes optimizing all three of these basic points, however, doing this can be much more difficult than it sounds. Search engines are very smart, and tricks like utilizing link farms or hidden textual keywords no longer work and can actually harm your efforts. Google utilizes over 118 factors that affect a website’s position in their search engine’s rankings. So, you can see that a dedicated effort is needed to get results over time.

The issue of search engine ranking is a hot topic. Many large websites have a jump on small businesses, but we at Aerowebworks are changing this by helping small business achieve their goals in the online arena. How important is search engine ranking? According Pew Internet & American Life Project, January 2005: On an average day, about 68 million Americans will go online, and more than half of them will use a search engine. So, as you can see search engine ranking can be very important to the success of a website.

At Aerowebworks we optimize websites for long-term traffic. We use accepted practices and avoid those “tricks” that would actually hurt your site, not help it. We work with you to develop a long term strategy that will help get your website ranked higher in search engines and bring more prospective customers to your website when they search for information.

It is simply not enough to only use an effective Title tag on every page, or to only use keyword relevant URLs. To achieve and maintain top rating on all web pages, each page must be completely optimized to match the way search engines weigh content relevance.

At Aerowebworks we understand small business, and because of this we offer four programs to help you can develop and implement your website optimization plan over time. We will apply the setup fees of any lesser plan to the cost of the upgrade plan you choose.